Adam is your digital teammate; he can play many roles within your organization but primarily he helps by being the first point of contact for your customers.
Stuff he can help with:
fielding questions from residents and prospects, such as "what is your policy on pets?", "how do I apply for a parking permit?"
taking next steps on questions they are asking, such as:
sending them the appropriate form if a resident asks "how do I add a new tenant?"
giving them a link to the maintenance portal for the community if the resident says anything our models identify as requiring support of this nature, such as "my washing machine is broken", "there's a leak in my kitchen", etc
sending them to the right place on the website if a prospect wants to book a tour
creating tasks for your teams if next steps are required - this could include maintenance tasks or tasks to deal with complaint escalations, inspections, etc